Monday, December 17, 2012

Rethinking the Way Colleges Teach Critical Thinking


Ct_illustration20121218-2-k9y52s



For the past couple years, I’ve been working as a science communicator on two fronts, as a freelance science writer and a community college Earth science instructor. I’ve seen, from many angles, the difficulty people have understanding and assessing scientific issues. With topics that are publicly contentious, those difficulties rarely arise from a simple lack of understanding. Other things get in the way. A student once said to me, “Well, I’m a conservative, so I don’t believe in climate change.” The frankness of that statement opens up a window into the obstacles science faces in the public sphere. (If only those who post internet comments were as honest with themselves…)
The combination of science writing and education has influenced my approach to both, which share a common, overarching goal: to reach out to people and present them with the power, wonder, and relevance of science. Like most educators, one of my central aims is to impart critical thinking skills— to help students make sound decisions in a confusing world of conflicting information, sales pitches, and smooth-talking politicians.
Though critical thinking is universally regarded as a pillar of higher education (including by employers seeking college graduates), results show that students are not developing their critical thinking skills to the extent we expect. For their 2009 book,Academically Adrift: Limited Learning on College Campuses, Richard Arum and Josipsa Rocksa followed a little over 2,300 college students through their first two years of school. They found “a barely noticeable impact on students’ skills in critical thinking, complex reasoning, and writing” and “no statistically significant gains [in these skills] for at least 45 percent of the students.”
These students may be learning things, but they’re not becoming better thinkers or writers. That’s a remarkable failure to realize the promise of a college education—and that disappointing reality actually appears to have gotten considerably worse over the last few decades. It’s irrelevant how much blame should be placed on the school and how much on the students. We must get better results.

As an educator, I’ve constantly struggled with how to stimulate growth in these skills. In an introductory Earth science course, my first job is to teach my students about plate tectonics, soil formation, oceanic and atmospheric processes, the climate system—all the things that comprise a firm foundation to build on in further classes. But the vast majority of my students will never take another Earth science course, and while this information is still useful in their lives (a point on which they may not particularly agree in the moment), there are more important things to be teaching them. There are larger points, like the nature of science and scientific thinking, and the perspective brought on by an appreciation of the complexity of Earth systems and the mind-numbing scale of the universe.
In the face of this balancing act, the traditional approach is often to simply focus on the details of a particular science (to build that foundation for prospective majors) and assume that all the students will absorb the other stuff in the process. Scientific literacy and critical thinking skills are seen as natural side-effects of studying a science. Critical thinking by osmosis.
I don’t think it reliably works that way, especially for students who expect to struggle with and be bored by science classes from the outset. It’s easy to sit through a class, memorizing some facts and working through assignments with minimal effort, without ever actually engaging with the scientific process that created this knowledge. I fear that too many of my students have done exactly that.
Increasingly, I’ve found myself addressing these big-picture, take-home points explicitly. For example, before the first box of minerals and rocks comes out of the closet, I now dedicate a couple weeks to critical thinking and the scientific method.
This progression of teaching style reached its (perhaps) natural conclusion when I realized that what I really want to do is give these students an entire semester on critical thinking and the nature of science. And why not? Why continue to pound the square peg through a round hole, herding disinterested students through “Physics for Poets” or “Rocks for Jocks” (their calculated paths of least resistance through science requirements), hoping that they’ll pick up these key skills along the way? There are many great reasons for students to experience various fields of science, but why not address critical thinking directly, as well?
This is hardly a radical thought, and I’m far from the first to think it. For decades, there have been pushes to teach these skills formally, which have ebbed and flowed with the educational tides. The Association for Informal Logic & Critical Thinking and the Foundation for Critical Thinking, for example, have long been advocating for better critical thinking instruction. Where standalone critical thinking courses exist, however, they are mostly found within the humanities and social sciences. Those courses often center on argumentation and literary criticism, or instead on the philosophy of logic, but there are opportunities to expand this— particularly by giving science a larger presence. I think there is an enormous amount of untapped value in a broader model.
I envision a course that incorporates many facets of critical thinking. Students should get an introduction to logic. They should learn a bit about cognitive science to understand some of the biases and mental shortcuts we all subconsciously employ. (How can you think at a high level without the awareness that there are wayward tendencies in your thinking machine that sometimes require troubleshooting and maintenance?) They should study some of the tools of rhetoric so they can identify the art of persuasion at work, particularly when they’re being targeted by it. And they should study the scientific method in this context, as a reliable guide through a treacherous terrain full of pitfalls and mirages.
These topics have one big thing going for them—they lend themselves very easily to an active and engaging classroom that fosters the ideal conditions for genuine learning and development. That’s a struggle in many subjects, but here it just comes naturally. Most of these concepts are best taught through application to familiar, real-world case studies. Fortunately, American culture is absolutely saturated with object lessons (Jersey Shore, anyone?) and sandboxes in which to hone skills. Student discussions absolutely beg to be facilitated—another fantastic learning environment. All students have opinions and perspectives that they bring to these issues, and the sharing and sifting of ideas among classmates should elicit the very critical thinking skills that we’re after. Few things encourage intellectual maturation like recognizing and examining the assumptions behind one’s opinions, and the course would be flush with opportunities to do so.
Take the public conflict over vaccinations, for example. Combing through the arguments of “anti-vaccine” advocates would reveal ways in which complicated information is misinterpreted and would illustrate the persuasive power of anecdotes. Digging deeper into the science strips the issue down to what we do and do not know, and how new knowledge would be acquired. Turning to the arena of public opinion, you can evaluate how others arrive at their opinions through a range of rational and emotional avenues. From there, you’re ready to put the spotlight on your own mind. How did you really form your initial opinion? Does it need to change?
If you can genuinely lead students to ponder their way through those thorny thickets, how can they not come out the other side with new eyes?
Like children who don’t notice the vegetables hidden in their favorite cheesy casserole, I think students would actually really enjoy a class like that, challenging and cognitively nutritious though it would be. It’s not hard to make this a fun and enlightening experience that sticks with students.
Contrary to the criticism that classes like this would merely be weekly exercises in debunking, critical thinking is as much about problem solving and extracting meaning from complexity as it is about not falling for hokum. (Of course, conspiracy theories and sasquatches would certainly make an appearance.) And this is where science fits in so naturally. Practice with a scientific way of thinking—developing conclusions that flow from the data, rather than cherry-picking data to support your pre-existing conclusion—adds such an important tool to the kit.
There is a need for a more inter-disciplinary alliance to bring many elements of critical thinking into one coherent experience for students. While each element is worthy of a semester-long deep-dive of its own, it’s not easy to get even a single semester with students, and I’d argue that a broad survey is the most efficient use of that time.
There are many, many factors contributing to disappointing outcomes in higher education—from changing student attitudes toward academics, to the rising tuition costs that drive students to work more while they’re in school, to problems in the K-12 education system— and there is no silver bullet that can take us were we need to go. But, as Albert Einstein recognized, “The value of an education in a liberal arts college is not the learning of many facts but the training of the mind to think something that cannot be learned from textbooks.” Colleges are not like the Field of Dreams (if we build it, they will think?), and it’s high time we rolled up our sleeves and got serious about making that training happen.
Related: Making implicit knowledge and skills more explicit in science education

Sunday, December 16, 2012

Noam Chomsky on the Purpose of Education

by
On the value of cultivating the capacity to seek the significant.
In this talk based on his presentation at the Learning Without Frontiers conference in January, philosopher, linguist, and cognitive scientist Noam Chomsky — easily one of our time’s sharpest thinkers — discusses the purpose of education.
Despite the slow pace and the cheesy AfterEffects animated typography, the video is a treasure trove of insight on everything from the role of technology to the pitfalls of policy.
 

On the industrialization of education, echoing Sir Ken Robinson’s admonition about its effects on creativity:
There have been many measures taken to try to turn the educational system towards more control, more indoctrination, more vocational training, imposing a debt, which traps students and young people into a life of conformity… That’s the exact opposite of [what] traditionally comes out of The Enlightenment. And there’s a constant struggle between those. In the colleges, in the schools, do you train for passing tests, or do you train for creative inquiry?”
On technology:
Technology is basically neutral. It’s kind of like a hammer. The hammer doesn’t care whether you use it to build a house, or whether a torturer uses it to crush somebody’s skull.”


On the importance of having a framework for what matters when engaging with the the information economy — or, one might say, the essence of what great curation should be:
You can’t pursue any kind of inquiry without a relatively clear framework that’s directing your search and helping you choose what’s significant and what isn’t… If you don’t have some sort of a framework for what matters — always, of course, with the provisor that you’re willing to question it if it seems to be going in the wrong direction — if you don’t have that, exploring the Internet is just picking out the random factoids that don’t mean anything… You have to know how to evaluate, interpret, and understand… The person who wins the Nobel Prize is not the person who read the most journal articles and took the most notes on them. It’s the person who knew what to look for. And cultivating that capacity to seek what’s significant, always willing to question whether you’re on the right track — that’s what education is going to be about, whether it’s using computers and the Internet, or pencil and paper, or books.”
On influence and creating the right micro-culture to foster creativity:
It’s the way cultural progress takes place generally. Classical artists, for example, came out of a tradition of craftsmanship that was developed over long periods, with master artisans and others, and sometimes, you can rise on their shoulders and create new marvelous things. But it doesn’t come from nowhere. If there isn’t a lively cultural and educational system, which is geared towards encouraging creative exploration, independence of thought, willingness to cross frontiers, to challenge accepted beliefs… if you don’t have that, you’re not going to get the technology that could lead to economic gains.”
On the whimsy of inquiry:
Passing tests doesn’t begin to compare with searching and inquiring and pursuing topics that engage us and excite us. That’s far more significant than passing tests and, in fact, if that’s the kind of educational career you’re given the opportunity to pursue, you will remember what you discovered.”
Many of these insights, and more, are explored in depth in these 7 essential books on education.

Friday, August 17, 2012

Creativity in the 21st Century Classroom


Creativity issues in education
We want our children to develop basic literacy and numerical skills. We want them to develop a broad basis of knowledge in the sciences and the arts. We want them to develop analytical skills and good judgment. We want them to develop social and physical skills. Oh yes, we also want them to have creative skills.
When schools were called to action in the European Union’s “year of creativity” many schools focused on painting pictures, singing songs and staging shows. Of course the arts are creative. But what a shame to limit the creativity of our young people to just the arts. It is time to broaden the scope of creativity in schools and indeed in the education system.
Researchers have long since established that creative competencies are teachable and learnable. We are now living in times where more and more people are recognizing the immense value of creativity at the workplace and in life.
In the process of integrating creativity in education in practice, educators are faced with a number of key challenges:
How can we teach our own subject matter more creatively?
No mean feat. Teachers are called to go beyond the classic lecturing/examining mode to devise new ways of teaching, using tools that are different from those that they themselves experienced in their own formal learning.
How can we best teach creative method?
Creative methods take challenges that have many solutions (like most real life challenges), help define them in new ways and help invent imaginative solutions to resolve them. Creative Problem Solving, Six Thinking Hats, TRIZ, Synectics are but some of the methods available today. Schools should consider formally teaching such programs while at the same time promoting team collaboration and even doing so in partnership with companies, public organizations, communities, NGOs to help solve real world problems.
How can we develop our students’ creative skills?
Although some issues with definition and measurement of creative competencies remain, we know that it is possible and desirable to improve young people’s skills of idea fluency, flexibility, association, synthesis, as well as their critical evaluative skills. Creative competencies are probably best developed in tandem with creative problem solving methodologies.
How do we make our schools more creative?
We now know enough about organizational structures and cultures that further innovation. It is time to consciously promote innovation by fostering the systems and climates that favor creativity. A good place to begin is to mobilize teachers to creatively confront the specific challenges of their school, in addition to creatively teaching their own subject matter.
How do we make our educational system more creative?
While there are are many challenges in formalizing creative ways of teaching school subjects and in the teaching of creativity itself (methods and skills), such formalization should come high on the agenda of any educational establishment – school, community, region, state or country.
How might we best use new technology in our teaching?
As cyberspace evolves, educational institutions must ensure they are up-to-date with the technical and social aspects of new technologies so as to exploit them to further learning.
What’s stopping us?
Everybody can make a long list of creativity killers – risk aversion, fear of failure, absence of precise metrics, vested interests in the status quo, inappropriate organizational structures and more. Sometimes a reaction to what seems as a challenge to the image of the teacher as sole bearer of wisdom. Since creativity requires extended moments of non judgmental thinking, teachers who have been trained (and are expected) to judge, need to get used to deferring judgment until it is time for those extended moments of critical reasoning. Not always so easy.
After generations of learning by rote and critical thinking, bringing creativity to schools is no mean feat because it requires significant changes in mindsets and attitudes. Education changemakers need plenty of inspiration and much courage to move ahead on creativity, but the time for it is ripe, very ripe.
Note: the title, Creativity in the 21st Century Classroom, is taken from a workshop designed and facilitated by Donna Luther and Siri Lynn offered by the Creative Education Foundation at the Creative Problem Solving Institutein 2011 and 2012.

Thursday, August 9, 2012

Does Wisdom Bring Happiness (or Vice Versa)?



f your life depends on the quality of your thoughts," said Marcus Aurelius. If he's right, the path to well-being is straightforward: Avoid low-quality thoughts!

The happiness of your life depends on the quality of your thoughts," said Marcus Aurelius. If he's right, the path to well-being is straightforward: Avoid low-quality thoughts!

Sadly, it's far from clear that he's right. Decades of research into the relationship between reasoning ability and well-being have failed to find a clear link. But now comes a ray of hope for high-quality thinkers--a study suggesting that Marcus Aurelius is right so long as you define "quality of thought" carefully. And the study comes with a good pedigree--it will be published in the prestigious Journal of Experimental Psychology and features the eminent psychologist Richard Nisbett among its co-authors.
Wisdom.JPGWhat's correlated with well-being, say Nisbett, Igor Grossman, and three other authors, isn't reasoning ability in the abstract but rather "wise reasoning"--reasoning that is "pragmatic," helping us "navigate important challenges in social life."
So, for starters, how did the researchers measure wise reasoning? Subjects in this study read a series of accounts of social conflicts and Dear-Abby-like dilemmas and then, in oral interviews, were invited to discuss how the stories might unfold in the future. Their responses were rated along such dimensions as "considering the perspectives of people involved in the conflict," "recognizing uncertainty and the limits of knowledge," and "recognizing the importance of ... compromise between opposing viewpoints." These ratings were the basis for a "wise reasoning" score.

For each of the subjects a second score was calculated that was intended to measure well-being. Its components included reported satisfaction with their lives and with their social relationships and a tendency toward positive expression.

It turned out that the two scores were correlated: the wiser people were, the higher their well-being.
Three interesting wrinkles:
[1] The older you get, the stronger the correlation. Wise young adults didn't exhibit much higher well-being than unwise young adults, but wise senior citizens had considerably higher well-being than their unwise peers. (Compare the slopes of the lines in the graph above.) So if you're young, cultivating wisdom is mainly a long-term investment. (That's probably a weak sales pitch for wisdom, since young people aren't known for thinking long term. I'm tempted to say they lack the wisdom to seek wisdom, but that would mean departing from this study's definition of wisdom, so never mind.)
[2] A second age-related issue: Well-being increases with age, and so does wise reasoning. Is it possible that getting older increases well-being and wisdom independently--that the wisdom itself has no effect on well-being? After all, gray hair increases with age and so does joint stiffness, but gray hair doesn't cause joint stiffness.
Wisdom2.JPGThrough a statistical technique that I don't claim to grasp, the authors conclude that the answer is mixed. Part of the increase in well-being associated with age is caused by growing wisdom, but part of the increase happens for some other reason. That is, wisdom, is a "partially mediating" variable between age and well-being.
[3] Another causality question: Leaving aside the age issue, how should we interpret the general correlation between wise reasoning and well-being? Assuming a causal link between these two variables, does the wisdom lead to the well-being or does the well-being lead to the wisdom?
The latter is certainly plausible. When I'm in a good mood, it's easier to consider the perspectives of other people, and easier to focus on compromise--two components of wisdom as defined here. And presumably if I were in a good mood more often--if I had an enduringly high sense of well-being--my ability to thus exercise wisdom would remain pretty high.
The authors consider this question and offer grounds for doubting that it's the well-being that causes the wisdom, but they concede that the issue isn't completely settled.
I'm guessing the answer is a little of both: Wisdom leads to well-being, and well-being paves the way for wisdom--and, in particular, for wise action, not just a capacity for wise reasoning.
If that's true, then you can imagine getting swept up in a virtuous circle: Acting wisely reduces conflict in your life and strengthens your social relationships, and this fosters a sense of well-being that makes it easier to act wisely, and so on. But there's also the vicious circle scenario--a downward spiral featuring growing unhappiness, commensurately unwise action, deeper unhappiness, and so on.
The virtuous circle scenario is certainly more appealing. And it sounds like it wouldn't be that hard. But I'm old enough to know better.

Thursday, August 2, 2012

What is Deliberate Practice


 
Still curious? Learn more about deliberate practice in Talent Is Overrated and thisNew Yorker article by Dr. Atul Gawande.
You’ve probably been doing your job for a while. If you’re like most people, your performance has plateaued. Simply put, you’ve stopped getting better at what you do.
Despite repetition, most people fail to become experts at what they do, no matter how many years they spend doing it. Experience does not equate to expertise.
In field after field, when it comes to centrally important skills—stockbrokers recommending stocks, parole officers predicting recidivism, college admissions officials judging applicants—people with lots of experience were no better at their jobs than those with less experience. Talent Is Overrated
Society has always recognized extraordinary individuals whose performance is truly superior in any domain. If I were to ask you why some people excel and others don’t, you’d probably say talent and effort. These responses are either wrong, as is the case with talent, or misleading, as is the case with effort.
Conveniently, claiming that talent is the basis for success means we can absolve ourselves of our own performance (or, as the case may be, lack thereof). The talent argument, despite its popularity, is wrong. Yet research tells a very different story on how people become experts (for a more detailed argument read Talent Is Overrated, the source of most of the quotes in this article).
Research concludes that we need deliberate practice to improve performance. Unfortunately, deliberate practice isn’t something that most of us understand, let alone engage in on a daily basis. This helps explain why we can work at something for decades without really improving our performance.
Deliberate practice is hard. It hurts. But it works. More of it equals better performance and tons of it equals great performance.
Most of what we consider practice is really just playing around — we’re in our comfort zone.
When you venture off to the golf range to hit a bucket of balls what you’re really doing is having fun. You’re not getting better. Understanding the difference between fun and deliberate practice unlocks the key to improving performance.
Deliberate practice is characterized by several elements, each worth examining. It is activity designed specifically to improve performance, often with a teacher’s help; it can be repeated a lot; feedback on results is continuously available; it’s highly demanding mentally, whether the activity is purely intellectual, such as chess or business-related activities, or heavily physical, such as sports; and it isn’t much fun.
Let’s take a look at each of those to better understand what’s meant.
It’s designed specifically to improve performance
The word designed is key. While enjoyable, practice lacking design is play and doesn’t offer improvement.
“In some fields, especially intellectual ones such as the arts, sciences, and business, people may eventually become skilled enough to design their own practice. But anyone who thinks they’ve outgrown the benefits of a teacher’s help should at least question that view. There’s a reason why the world’s best golfers still go to teachers.”
But it’s more than just the teachers’ knowledge that helps — it’s their ability to see you in ways you can’t see yourself.
“A chess teacher is looking at the same boards as the student but can see that the student is consistently overlooking an important threat. A business coach is looking at the same situations as a manager but can see, for example, that the manager systematically fails to communicate his intentions clearly.”
In theory, with the right motivations and some expertise, you can design a practice yourself. It’s likely, however, that you wouldn’t know where to start or how to structure activities.
Expertise, as the formula goes, requires going from unconscious incompetence to conscious incompetence to conscious competence and finally to unconscious competence. *
Teachers, or coaches, see what you miss and make you aware of where you’re falling short.
With or without a teacher, great performers deconstruct elements of what they do into chunks they can practice. They get better at that aspect and move on to the next.
Noel Tichy, professor at the University of Michigan business school and the former chief of General Electric’s famous management development center at Crotonville, puts the concept of practice into three zones: the comfort zone, the learning zone, and the panic zone.
Most of the time we’re practicing we’re really doing activities in our comfort zone. This doesn’t help us improve because we can already do these activities easily. On the other hand, operating in the panic zone leaves us paralyzed as the activities are too difficult and we don’t know where to start. The only way to make progress is to operate in the learning zone, which are those activities that are just out of reach.
Consider a chess tournament:
Skill improvement is likely to be minimized when facing substantially inferior opponents, because such opponents will not challenge one to exert maximal or even near-maximal effort when making tactical decisions, and problems or weaknesses in one’s play are unlikely to be exploited. At the same time, the opportunity for learning is also attenuated during matches against much strong opponents, because no amount of effort or concentration is likely to result in a positive outcome.*
It can be repeated a lot
Repetition inside the comfort zone does not equal practice. Deliberate practice requires that you should be operating in the learning zone and you should be repeating the activity a lot with feedback.
Let us briefly illustrate the difference between work and deliberate practice. During a three hour baseball game, a batter may only get 5-15 pitches (perhaps one or two relevant to a particular weakness), whereas during optimal practice of the same duration, a batter working with a dedicated pitcher has several hundred batting opportunities, where this weakness can be systematically exploited. *
It’s no coincidence that Ted Williams, baseball’s greatest hitter, would literally practice hitting until his hands bled.
Feedback on results is continuously available
Practicing something without knowing whether you are getting better is pointless. Yet that is what most of us do everyday without thinking.
“You can work on technique all you like, but if you can’t see the effects, two things will happen: You won’t get any better, and you’ll stop caring.”
Feedback gets a little tricky when someone must subjectively interpret the results. While you don’t need a coach, this can be an area they add value.
“These are the situations in which a teacher, coach, or mentor is vital for providing crucial feedback.”
It’s highly demanding mentally
Doing things we know how to do is fun and does not require a lot of effort. Deliberate practice, however, is not fun. Breaking down a task you wish to master into its constituent parts and then working on those areas systematically requires a lot of effort.
“The work is so great that it seems no one can sustain it for very long. A finding that is remarkably consistent across disciplines is that four or five hours a day seems to be the upper limit of deliberate practice, and this is frequently accomplished in sessions lasting no more than an hour to ninety minutes.”
Ben Franklin, an interesting example
Ben Franklin intuitively grasped the concept of deliberate practice. As a teenager Ben received a letter from his father saying his writing was inferior: “in elegance of expression, in method and in perspicuity, of which he convinced me by several instances,” as Franklin recalled.
“Ben responded to his father’s observations in several ways. First, he found examples of prose clearly superior to anything he could produce, a bound volume of the Spectator, the great English periodical written by Joseph Addison and Richard Steele. Any of us might have done something similar. But Franklin then embarked on a remarkable program that few of us would have ever thought of.
It began with his reading a Spectator article and marking brief notes on the meaning of each sentence; a few days later he would take up the notes and try to express the meaning of each sentence in his own words. When done, he compared his essay with the original, “discovered some of my faults, and corrected them.
One of the faults he noticed was his poor vocabulary. What could he do about that? He realized that writing poetry required an extensive “stock of words” because he might need to express any given meaning in many different ways depending on the demands of rhyme or meter. So he would rewrite Spectator essays in verse. …
Franklin realized also that a key element of a good essay is its organization, so he developed a method to work on that. He would again make short notes on each sentence in an essay, but would write each note on a separate slip of paper. He would then mix up the notes and set them aside for weeks, until he had forgotten the essay. At that point he would try to put the notes in their correct order, attempt to write the essay, and then compare it with the original; again, he “discovered many faults and amended them.”
Even without a teacher, Ben Franklin grasped deliberate practice.

Saturday, July 28, 2012

Inside the Coursera Contract: How an Upstart Company Might Profit From Free Courses



How an Upstart Company Might Profit From Free Courses 1
Jim Wilson, The New York Times, Redux
Andrew Ng, a co-founder of the company and a professor of computer science at Stanford U.: "We have a lot of white boards up around the office where these ideas are being written down and erased and written down and erased."
Enlarge Image
Coursera has been operating for only a few months, but the company has already persuaded some of the world's best-known universities to offer free courses through its online platform. Colleges that usually move at a glacial pace are rushing into deals with the upstart company. But what exactly have they signed up for? And if the courses are free, how will the company—and the universities involved—make money to sustain them?
Some clues can be found in the contract the institutions signed. The Chronicle obtained the agreement between Coursera and the University of Michigan at Ann Arbor, the first public university to make such a deal, under a Freedom of Information Act request, and Coursera officials say that the arrangement is similar to those with the other partners.
The contract reveals that even Coursera isn't yet sure how it will bring in revenue. A section at the end of the agreement, titled "Possible Company Monetization Strategies," lists eight potential business models, including having companies sponsor courses. That means students taking a free course from Stanford University may eventually be barraged by banner ads or promotional messages. But the universities have the opportunity to veto any revenue-generating idea on a course-by-course basis, so very little is set in stone.
Andrew Ng, a co-founder of the company and a professor of computer science at Stanford, describes the list as an act of "brainstorming" rather than a set plan. "We have a lot of white boards up around the office where these ideas are being written down and erased and written down and erased," he says. Still, that brainstorm list has some surprises, including the idea of selling course content from universities to companies to use for internal training.
Coursera is following an approach popular among Silicon Valley start-ups: Build fast and worry about money later. Venture capitalists—and even two universities—have invested more than $22-million in the effort already. "Our VC's keep telling us that if you build a Web site that is changing the lives of millions of people, then the money will follow," says Daphne Koller, the company's other co-founder, who is also a professor at Stanford.

Dreaming Up a Business Model

Apparently that was enough to convince major universities that the company is viable.
"In the early days, Google never made a penny off search," says Richard A. DeMillo, director of the Georgia Institute of Technology's Center for 21st Century Universities, who participated in that university's negotiations with Coursera. "Ad-supported search was a business innovation that became feasible because of the scale of traffic going to Google. If we add value, it will draw so many people to the enterprise that things we can't do now will become doable." He figures that the eventual business model might be something that isn't even in the contract but is dreamed up later.
Officials at the University of Michigan were not immediately available for comment about their contract.
Coursera's leaders say they are actively pursuing only two of the moneymaking ideas on the list: charging students who pass the courses a small fee for a certificate, and serving as a matchmaker between students looking for jobs and companies seeking qualified employees.
Even those two ideas are works in progress, though. Mr. Ng says none of the partner colleges have decided how much they will charge for certificates, though he expects the amount to be small—what he called "tens of dollars." And the company is still studying how best to work with employers, and how much to charge. "I wish I had more to tell you," he says when pressed.
When and if money does come in, the universities will get 6 to 15 percent of the revenue, depending on how long they offer the course (and thus how long Coursera has to profit from it). The institutions will also get 20 percent of the gross profits, after accounting for costs and previous revenue paid. That means the company gets the vast majority of the cash flow.
"I suspect the margins that they're asking for is a result of throwing darts over at Coursera," jokes Mr. DeMillo of Georgia Tech.
Another detail that seems unresolved in the rush to offer free online courses is whether professors should share in the spoils. Peter Rodriguez, an associate professor and senior associate dean for degree programs at the University of Virginia's Darden School of Business, was involved in the university's contract negotiations with Coursera. He says that, as it stands, professors do not get a royalty from the courses, but that, "in the long run, that's possible."
Coursera claims no intellectual-property rights to the courses. The founders say that the move is a reflection of their belief that the universities should control the content completely. "One provost told us that this contract was clearly written by an academic and not by a lawyer," Ms. Koller says. "I took that as a compliment."

Arrogant Institutions?

Colleges are also not bound to work exclusively with Coursera. That means universities could suddenly take the material Coursera helped develop elsewhere. But Ms. Koller thinks the company will bring more students than the colleges can attract on their own. "You can develop your own platform, and you can put it up on your own Web site, and you will not have 740,000 students," she quips, referring to the company's current enrollment.
When I showed the Coursera contract to Trace A. Urdan, an analyst at Wells Fargo Securities who focuses on education-related companies, he found it "ironic" that major universities are embracing online education when they have been dismissive of earlier efforts by for-profit companies like the University of Phoenix.
"These are two of the most arrogant types of institutions—Silicon Valley companies intersecting with these elite academic programs," he says. "Neither of them considers that anyone else has come to this place before they've arrived. They say, We're here now, so now it's sort of legitimate and for real."
And he argues that the plan relies heavily on all of the money colleges are already spending on professors and facilities. "It's a way to carve out some extra money on the top of the existing program, but it's not an alternative system that is going to solve the cost crisis of higher education," he says. "It's being subsidized by incredibly high-priced education."
Ms. Koller insists that the courses the company is offering differ fundamentally from those at the University of Phoenix. "Their online effort is really traditional teaching mediated by the computer as opposed to using the tech in a fundamental way," she argues. "There's no economies of scale there. What we're doing is one instructor, 50,000 students. This is the way to bend the cost curves."
Among the other potential business models mentioned in the contract are:
Selling Courses to Community Colleges. The contract mentions the idea of offering the course content to community colleges that could create a customized version of the free course for their enrolled students for credit. That idea was among those discussed, in theory, during Duke University's negotiations with Coursera. Peter Lange, Duke University's provost, says he believes it would be up to Coursera to drum up such business, if it ever happens. "It's my expectation that that would be somewhat mediated by Coursera," he says. "It's not likely that we'd be going out to promote our educational outcomes to community colleges."
Charging Tuition. The contract also allows universities to offer the Coursera courses on their own campuses for credit. In that case, the university pays the company for the use of the platform, in an amount determined on a case-by-case basis. So far, the only university actively pursuing that model is the University of Washington. "We don't want to make money, we just want to be able to fund the development of the courses," says David P. Szatmary, the university's vice provost. He says Washington officials expect increased staff costs to design the courses and edit video of lectures. The university will pay the company $25 per student for those who pay tuition to take the courses.
Offering "Secure Assessments." The contract also mentions the possibility of setting up testing centers or some other service that would let students prove that they had done the work themselves. But Mr. Ng says that their initial research has shown less interest in that option than originally thought. "That's not the direction we're really moving right now," he says. "It would be naïve to think that cheating never takes place, but I don't think it is a major problem so far."
College officials, for their part, seem more motivated by fear than by the promise of riches. "Most of us are thinking this could be a loss of revenue source if we don't learn how to do it well," says Mr. Rodriguez, of the University of Virginia. "These are high-quality potential substitutes for some of what universities do."

Sunday, June 3, 2012

The Failure of Grades



Peter_Kaufman_Bio_PicBy Peter Kaufman
I recently had to do the one thing that I dislike most about being a college professor: assign final grades. For me, giving out grades is definitely a necessary evil. I find it so frustrating that an entire semester of thinking, learning, exploring, and discussing comes down to assigning a letter or number to students. And yet, I know I must do this to keep my job. To put this in succinct sociological terms, my agency (my capability to act) is constrained by the institutional structure (the rules of the university that I must follow).
clip_image002Everyone knows that grades are supposed to give us some sort of information. We also know that grades are connected to a numerical value. In this sense, we may say that grades are a statistic: a figure that is computed from a population or sample. In school, grades are generally computed from the sample of course assignments—papers, oral presentation, exams, quizzes, group projects, participation, etc.
When confronted with any statistic or set of numbers we should always feel compelled to ask two critical sociological questions: (1) What is this statistic measuring? (2) How is this statistic being used?
Many people would probably say that grades measure how smart you are. The problem with this assumption is that in most educational contexts grades only measure two types of intelligence: linguistic and logical-mathematical. According Howard Gardner’s theory of multiple intelligences there are at least five other types of intelligence: musical, bodily (kinesthetic), spatial, interpersonal, and intrapersonal. As we all know, most of these other forms of intelligence will not get you a place on the honor roll.
Basing grades on just two types of intelligence becomes especially problematic when we consider some of the other things that people think grades measure, such as self worth and potential. In our culture, the power and persuasion of grades is so strong that many students are socialized to believe that their grades in school reflect who they are and what they will become. How many times have you heard someone define a young person defined by their grades: “She’s an A student. We expect great things from her.” “He’s not that smart. He’s barely getting C’s.”clip_image004
When we make the unfortunate and incorrect link between one’s grades and one’s value as a human being we are getting at the second question that we should ask about all statistics: How are they being used?
There is no doubt that grades are largely used as a sorting mechanism. In other words, they are used as a form of stratification—a way to rank and reward people. Just think: Have you ever seen a school that does not proudly display an honor role, a Dean’s list, or have some specially designated “society” (usually involving Latin words or different colored caps and gowns) for people with high GPAs? What about the students who receive average grades? How are they ever celebrated and honored?
Seeing grades as a form of stratification is a key sociological insight. The extent to which grades and the larger schooling process are used to label, sort, and track students has been an important topic of sociological analysis. Classic studies such as Jeannie Oakes’s Keeping Track: How Schools Structure Inequality, Jay MacLeod’s Ain’t No Makin’ It: Aspirations and Attainment in a Low-Income Neighborhood, and Annette Lareau’s Home Advantage: Social Class and Parental Intervention in Elementary Education demonstrate how grades play a role in perpetuating inequality by pushing some students forward and keeping other students back.
So what are the alternatives? What actions can be taken either at the institutional or individual level to resist the grading system?
Some colleges and universities do not give out letter grades to students in their first semester or first year as a way to de-emphasize the pressure of grades. With this grading policy, as long as students pass the class they are assigned a grade of S (Satisfactory) or P (Pass) to indicate successful completion of the course. Other schools take this even further and use narrative evaluations instead of grades for the students’ entire education. The use of portfolio assessments is another alternative to grades that has been used in many educational settings from kindergarten through graduate school.
clip_image006As individuals we can also take some measures to resist the grading system. One thing we can do is to de-socialize ourselves from the belief that grades are a measure of our self worth. This is easier said than done, but it might help to constantly remind yourself that you are not your grade, you are more than just a number and that you are a whole person.
It is also helpful to not define your learning by your grades. Just because you got a “bad grade” does not necessarily mean that you did not learn anything in a class. Too often, students may feel like all they get out of a course is the grade. As an alternative, try to leave each class and reflect on what intellectual, social, or personal insights you gained from the class regardless of the number or letter that was assigned to you.
Lastly, I would suggest that you not structure your entire educational experience around grades. Despite the prevailing sentiment that you may hear from peers, parents, and society, your sole purpose in school should not be to get a high GPA. In fact, a few years ago a study was conducted to determine what college students did to have the most enjoyable and intellectually fulfilling college experience. The book, Making the Most of College: Students Speak Their Minds, lists a number of recommendations andnone of them mention anything about focusing on grades.
I have to continue giving grades because I love being a college professor and I want to keep my job. But I know it’s not anything I will ever come to enjoy. However, there is one grade I would relish the opportunity to give out and that is to the entire grading system. I’m sure it’s no surprise that I would not hesitate to give this deeply flawed system a big fat F!

Saturday, May 5, 2012

Cram. Memorize. Regurgitate. Forget.


Peter_Kaufman_Bio_PicBy Peter Kaufman
clip_image002If you are or have ever been a student, then the title of this post probably needs no explanation. You should know exactly the process I am referring to. You probably also know why I am writing this post at this particular time of year. After all, this is the season to cram, memorize, regurgitate and forget.
As another school year comes to a close, students all across the country and at all educational levels are spending many of their waking hours engaged in a similar ritual: Shoving large amounts of material into their brains with the hope that they will retain it all just long enough so that they can spit everything back on a final exam. Once this act of expulsion is complete, the information is banished from their heads and they will probably never think of it again.
In educational circles this process is referred to by many names: drill and kill, rote learning, or the banking approach. It is the dominant paradigm or model of education in the United States and it has been for a long time.
clip_image004 When I was a high school student in New York in the 1980s, we had to take yearly standardized tests in most subjects called Regents Exams (students in New York still take these). In eleventh grade I took the math Regents on trigonometry. Much to my surprise and delight, I got a 100 on this exam. A perfect score. I was obviously very good at cramming, memorizing and regurgitating.
clip_image006 Apparently, I was also very good at forgetting. I recently decide to re-take a version of the current Regents trigonometry exam. Of the thirty-nine question I was able to understand only four of them. Of the four questions that I could answer only three of them were correct. My final score was a 6. In 28 years I went from a perfect score of 100 to a nearly imperfect score of zero.
Just because I have forgotten how to calculate and use trigonometric functions such as sine, cosine, and tangent does not mean that I did not learn anything back in my eleventh grade math class. I know that by learning this form of advanced mathematics I was exercising important compartments of my brain that may not have been otherwise trained. I’m sure this gave me some of the building blocks of analytical thinking.
But I still wonder: If we are learning so many subjects in school just to forget them soon after we take a test on them then what is the function of this educational method? Why rely so heavily on a system of testing when we know that most of these tests are measuring students’ abilities to hastily cram and memorize facts and figures for the short term instead of authentically engage with and retain information for the long term?
As sociologists we often speak about manifest and latent functions. These ideas were developed by Robert K. Merton—one of the most influential sociologists of the 20th century. Manifest functions are those things that occur that are observed or expected. Latent functions are those things that are unobserved or unanticipated.
The manifest function of testing in schools—especially with our increasingly and nearly fanatical obsession with standardized tests—is to measure the extent to which students are learning and to gauge how effectively teachers are teaching. Educational administrators and policy makers who promote more testing believe that the tests provide the best measure to determine the performance of students and their teachers.
The latent functions of testing in schools are not so clear. They may include such things as teachers feeling as if they must “teach to the test” and students feeling alienated and disengaged from learning. These results were not expected nor are they easily observed. In fact, there are few attempts to even measure them.
Sometimes latent functions such as these are also referred to as unintended consequences. No administrator or policy maker would want teachers and students to feel detached and frustrated with the process of teaching and learning but increasingly that seems to be the result of this over-emphasis on testing.
What troubles me most about an educational system based on cramming, memorizing, regurgitating, and forgetting is that these latent functions and unintended consequences result in something else about which Merton wrote: Dysfunctions. Dysfunctions are the negative effects of a process that disrupt social life.
As a college professor, I see the dysfunctional effects of an educational system based on testing when I look out into a room full of students. After years cramming, memorizing, regurgitating, and forgetting, many students enter college with little intellectual curiosity much less a sense of academic excitement. Too often, the students just want to be told what they need to learn to pass the test or what they need to write to get a good grade on a paper. Because so much of their schooling has been based on this dysfunctional model, they have forgotten how to be the self-directed and genuine learners that they were when they first entered school.
In all my years as a college professor, I have never given quizzes, tests, or final exams. Instead, I ask students to write papers, make oral presentations, participate actively in class discussions, and work on collaborative projects. The manifest functions of my method are to strengthen students’ oral and written communication skills—the two most important skills they need for their future career pursuits (I don’t know of any job that requires you to fill in little bubbles).
The latent functions of my pedagogical methods are not as easily observed nor are they as readily expected—at least not by students who are unaccustomed to this type of teaching. By refusing to use quizzes, tests, and final exams, I hope to transform this dysfunctional educational model into a functional pursuit of knowledge: Instead of cramming, students will engage authentically with the material. Instead of merely memorizing, students will connect what they are learning with their lived experiences. Instead of regurgitating information, students will use their new-found knowledge in their daily lives. And instead of forgetting everything they were “taught,” students will retain and build upon their comprehension of the subject matter.
I’m not naïve enough to think that my teaching methods are a panacea, a cure-all for the problems of education. But I do find that most students appreciate the opportunity to be treated as real learners and not as parrot-squawking automatons. What’s your opinion? Given your experiences in school what type of educational model do you prefer?

A 'B-school' in India Reaches out to Rural Women

Life has changed dramatically for Malan Mane in the past two years. The 50-year-old wicker basket weaver was once considered unintelligent and was often disregarded by her fellow villagers. Today, Mane manages her cash flow efficiently, has a grip on market dynamics and trades with panache. Her income has increased from US$30 a month in 2010 to US$100 at present.
Mane still makes baskets out of bamboo -- the woody grass that grows in the tropics -- but now saves on raw material cost by buying directly from the farmers instead of through a middleman. Encouraged by her success and her growing respect in the community, Mane's husband, who earlier used to stealthily sell her baskets to buy liquor, now helps her in the business. This has enabled Mane, who lives in Vaduj village in Satara district, 270 miles from Mumbai, to supply her goods to a larger customer base of vegetable vendors and store keepers. She can now also reach out to neighboring villages.
With the increase in sales, Mane is able to save US$10 every month. She has taken two microloans totaling US$150 from the local Mann Deshi Mahila Sahakari Bank, a co-operative bank run by women for women. Mane used the first loan to attach a tin roof to the family hut. She also bought a television. With the second loan, she wants to build a shed to stock her baskets and raw materials. "People who used to call me names, now respect me," she says.
Mane didn't become business savvy overnight. She's a product of the Mann Deshi Business School (MDBS), a unique business school for unlettered women. Set up in 2006, MDBS, which has its main center in Mhaswad in the western Indian state of Maharashtra, is a symbol of empowerment for rural women. Over the past six years, it has set up four branches in Maharashtra and one in the southern state of Karnataka and has transformed over 40,000 women into successful entrepreneurs.
Like Mane, the other women who have been educated at MDBS have little in common with the well-heeled students in MBA programs around the world. They are an eclectic mix of ages ranging from 19 to 50. They include a potter, a spice and noodle maker, a seamstress, a goat and sheep herder, a farmer, a homemaker and a bangle vendor. Most of the women come from families that earn less than a dollar a day. And in most cases, the women are the sole breadwinners trying to make ends meet.
"Most women came to us for loans to either start a new business or scale up their existing ones. That's when we decided to start the b-school," according to 53-year-old Chetna Gala Sinha, founder of the Mann Deshi Bank and MDBS. "We didn't want to provide [the women] just business capital. We wanted to also offer skills, knowledge and motivation to run their enterprises." Sinha, who is married to a farmer in Mhaswad, adds that MDBS is probably the world's first -- and so far only -- business management school of its kind.
All the MDBS branches are co-located with the Mann Deshi Bank, except in the district of Satara where the classes are conducted in any available space, be it a field, ground, temple or a student's house. In Mhaswad, MDBS has acquired an 18,000 square-foot plot and is currently constructing a three-story building, which will house the Mann Deshi Bank, four classrooms -- with a total seating capacity of 200 for MDBS, and also a small guest house. By 2015, Sinha aims to have nine branches of MDBS, four mobile B-schools and reach 100,000 women.
Ajit Rangnekar, dean of the Hyderabad-based Indian School of Business, points out that India's education needs are huge and extremely diverse, from global top leadership to dairy farmers, and one will have to try out many different models to meet those needs. "Some of these ideas will succeed, some may evolve, while others may fail," he says. "The real challenge in India is not about doing these experiments, but about codifying the learning from such initiatives, and scaling the successful ones rapidly so that the growth can be shared across the society."
It was in 1997 that Sinha, an economist, first set up the Mann Deshi Bank to provide microloans to day laborers working on farms so that they could purchase and sell fruits and vegetables. The objective was to draw the women out of a day-to-day existence and nudge them to consider other enterprises. The business school was a logical extension of the bank. "The capital provided by the bank goes hand-in-hand with the women's business goals," Sinha notes. "The bank is a patient investor and the b-school provides mentorship and grooms women to become entrepreneurs."
Vishal Kapoor, portfolio associate at Dasra, a Mumbai-based nonprofit organization, says the microloan and business school enterprises are a good fit. "Most microfinance institutions focus on providing loans without the backend education piece, which is important to ensure that the loans are used [effectively] for business purposes," he notes. Dasra came on board in 2009 to enhance MDBS's product delivery and help it scale up, build systems and processes, and manage growth.
MDBS is funded primarily by grants from various partners including HSBC Bank, Godfrey Phillips, the Gibraltar-based Bonita Trust, Accenture and the British Asian Trust. The grants have grown from Rs. 7 lakhs (around US$13,500 at the current exchange rate of US$1 = Rs. 51) in 2006 and are expected to touch Rs. 2 crore (US$ 387,000) this year. "For the past several years, Mann Deshi has proven that poor women are bankable," according to Naina Lal Kidwai, country head for HSBC India and director of HSBC Asia-Pacific. "The B-school has helped the women to be creative, resourceful and business savvy, enabling the mainstreaming of a significant number of women into India's economy."
HSBC became a sponsor of MDBS in 2006. At that time, the company had offered the Mann Deshi Bank a microfinance-loan at 9% interest as part of its mandatory priority sector lending obligation laid down by the Reserve Bank of India. When Sinha requested HSBC to step in as the founding sponsor of the business school, the firm obliged. After an initial seed funding in 2006, HSBC now gives an annual grant of around US$100,000 to MDBS.
A Five-Day MBA
At present, MDBS offers a menu of 25 courses, largely developed in-house. These include classes in financial and marketing management, and also vocational skills like computer training, dress designing and English language instruction. Typically, the women start by learning a skill at MDBS and then go on to take a management course before embarking on an entrepreneurial enterprise. A five-day homegrown MBA program introduced in 2010 and branded Deshi MBA educates entrepreneurs on branding, advertising, packaging and marketing their products. It also provides market access and visits to big and small business entities. "The women are exposed to concepts like sourcing and the benefits of purchasing raw material in advance so as not to go through price volatility," says Dasra's Kapoor. A Deshi MBA student is also provided with a mentor for a year.
Last year staff at Accion, an American nonprofit organization, developed teaching modules on cash management and self-management for the Deshi MBA program.Accion trained 19 MDBS coordinators in these new modules and also helped then to become more interactive in their teaching. "Earlier, they did not have a professional approach to training methodology. For instance, financial literacy was taught with savings as a means to an end," notes Usha Gopinath, director for client education at Accion.
The women who come to MDBS undergo a free counseling session to gauge their skillsets and interests to help them choose courses. For a nominal fee ranging from less than US three cents to US$6, a woman can enroll in MDBS at any time, irrespective of her age or educational background. The duration of the different courses vary from a day to around three months. Vanita Shinde, chief administrative officer at MDBS, says that since most of the women are farm laborers or housewives, classes are scheduled to suit them -- between 11a.m. and 3 p.m. The trainers are handpicked by Sinha and her team. They earn a nominal salary of US$60 a month, plus 50% of the fees paid by each of their students. The rest of the fee amount goes to MDBS. "This structure motivates trainers to bring more students to the school," says Rekha Kulkarni, CEO of the bank.
In order to expand MDBS' reach, in 2007, Sinha got Sycamore Networks' Gururaj 'Desh' Deshpande to sponsor a mobile school in his hometown of Hubli in Karnataka. The interiors of the bus are designed like classrooms to offer courses including computer training, fashion design and tailoring. Electricity is provided by an eight-hour battery back-up. The MDBS mobile school also offers financial products like savings accounts, loans, pensions and insurance backed by financial literacy training. "The women cannot afford to come to us, so we go to the people," Sinha notes. Another mobile school caters to women in the villages surrounding Mhaswad.
Attracting more students is important not just for MDBS, but for the country as a whole. In the drought-prone Mhaswad village alone, nearly three-quarters of the population live below the poverty line. Around 65% of the women are illiterate and lack access to education and job opportunities. This is a longstanding issue across India. According to UNICEF India, 90 million women in the country are illiterate and 20% of children between the ages of 6 and 14 are not in school. The government's inability to solve this problem has spurred social entrepreneurs like Sinha take on the responsibility to educate women at the bottom of the pyramid. Abha Thorat-Shah, director at the British Asian Trust, the London-based social fund that supports high impact charities in education, enterprise and health in South Asia, says her organization doesn't typically fund hybrid businesses, "but Mann Deshi is an exception. I love the fact that it's rural, training and skilling people in the state, and not promoting migration."
The gradual rise of the semi-literate housewife Vanita Pise, who has become the public face of Mann Deshi, is an interesting example of the impact that MDBS can have. In 2006, when avian flu destroyed her family's poultry business, Pise, who reared buffaloes and also ran a small tailoring class in her house, became the main earner. She wanted to boost her income and approached the Mann Deshi Bank. When Sinha suggested she take up the manufacturing of disposable paper cups, Pise defied her family and approached the bank for a loan to buy a machine to kick off the new business. Though she mastered the art of manufacturing cups, Pise had no clue about marketing. So she joined the business school. Armed with her new knowledge, she expanded into disposable plates, and saw an exponential growth in business. Pise now owns 12 machines to make cups and plates, and earns US$300 a month. She is also looking at further expanding into making cardboard folders and spice powder.
Pise's grit and entrepreneurial skills secured her a seat on the Mann Deshi Bank Board in 2011. "The eighth grade-educated Vanita now handles demand drafts and check clearances. She is definitely a role model for our women," Kulkarni notes.
Challenges Ahead
But the road ahead for MDBS is not without roadblocks. Pointing out that the school aims to serve 100,000 women by 2015, HSBC's Kidwai says: "The biggest challenge for the organization is to be able to extend its reach to remote geographical areas and reach out to a greater number of underserved women without compromising on the quality of services currently offered. As the organization expands its base and scales up its operations, it will also need to ensure that it has a viable model in place for the school to be financially sustainable in the long run." ISB's Rangnekar notes that there is an important role in India for micro and small firms. "Such initiatives [like MDBS] will hopefully further foster and boost the development of small entrepreneurs. [The organization's] challenge will be geographic growth, and evolving the program over time," he states.
Rangnekar makes another point. "The students of Mann Deshi b-school may initially require more support than their urban counterparts, and the institution is right in recognizing this and providing the support, but it must be careful not to directly or indirectly subsidize these ventures." According to Rangnekar, business schools have to recognize that students must take responsibility for their actions. "A school can guide and support students in their initiatives, but cannot take over the primary responsibility for their success," he adds.
There is also another issue. Some observers note that the entire organization is centered on the founder, Sinha. She does not agree though. She points out that efforts are already underway to gradually project Pise as the face of Mann Deshi. Other women are also being mentored to take over key operations. "People knew only Chetna [Sinha] earlier, now they know the Mann Deshi brand," Sinha says. "As a big organization evolves, you develop a brand.